PPC Google & Bing Ads

PPC (Pay Per Click) is the core area of our services. We have a proven track record in the execution and management of high performance PPC campaigns.  K2 offer fully Google Ads certified management with 10+ years experience. Don't let big agencies rip you off you with long contracts and junior account managers and get high quality you deserve with K2 Digital.

PPC is most commonly split out into 3 key areas:

  • Search - Text based adverts

  • Shopping - Product based adverts

  • Display - Image or text based which appear on the display network

We cover these as part of our robust PPC strategy & cover these in more detail below.

SearchOne of the quickest and most effective ways to win with PPC is through well executed search advertising. The K2 strategy focusses on PPC fundamentals to guarantee comprehensive coverage of your most valuable keywords whilst maintaining full visibility on how every single penny is being spent. The key to getting the edge over your competition always lies in the structure of an account and MUST accommodate the following:

  • Quality Score: This is a rating of between 1-10 (1 being poor and 10 being excellent) and is given to every single keyword. Get it right and you are rewarded with lower bids and high CTR's (Click Through Rates). This leads back to structure and making sure every single keyword in an account is fully optimised to quality score.

  • Reporting & Segmentation: Typically following a website hierarchy reporting on individual product groups or audience types can have a profound impact on results by enabling full control over budget allocations. We are experts in digesting large datasets to provide clear insights. 

  • Impactful Optimisation: Things move incredibly fast in the online sphere and optimising towards these constantly shifting goal posts is important to stay ahead of the competition and keep up with consumer demands. Our robust optimisation strategy is lean and agile.

  • Experiment & Test: Every PPC account is treated like a formula one car. By fine tuning each element of an account which individually add 1% or 2% increments of performance, the holistic impact of these wins can see you accelerating your account performance.

SearchOne of the quickest and most effective ways to win with PPC is through well executed search advertising. The K2 strategy focusses on PPC fundamentals to guarantee comprehensive coverage of your most valuable keywords whilst maintaining full visibility on how every single penny is being spent. The key to getting the edge over your competition always lies in the structure of an account and MUST accommodate the following:

  • Quality Score: This is a rating of between 1-10 (1 being poor and 10 being excellent) and is given to every single keyword. Get it right and you are rewarded with lower bids and high CTR's (Click Through Rates). This leads back to structure and making sure every single keyword in an account is fully optimised to quality score.

  • Reporting & Segmentation: Typically following a website hierarchy reporting on individual product groups or audience types can have a profound impact on results by enabling full control over budget allocations. We are experts in digesting large datasets to provide clear insights. 

  • Impactful Optimisation: Things move incredibly fast in the online sphere and optimising towards these constantly shifting goal posts is important to stay ahead of the competition and keep up with consumer demands. Our robust optimisation strategy is lean and agile.

  • Experiment & Test: Every PPC account is treated like a formula one car. By fine tuning each element of an account which individually add 1% or 2% increments of performance, the holistic impact of these wins can see you accelerating your account performance.

©2020 by K2 Digital